{"id":26102,"date":"2024-04-04T15:48:48","date_gmt":"2024-04-04T21:48:48","guid":{"rendered":"https:\/\/www.nfu.ca\/marketing-direct-et-alimentation-locale\/"},"modified":"2024-07-10T16:33:17","modified_gmt":"2024-07-10T22:33:17","slug":"marketing-direct-et-alimentation-locale","status":"publish","type":"page","link":"https:\/\/www.nfu.ca\/fr\/apprendre\/le-betail\/marketing-direct-et-alimentation-locale\/","title":{"rendered":"Marketing direct et alimentation locale"},"content":{"rendered":"\n<header class=\"wp-block-cover alignfull has-custom-content-position is-position-bottom-center banner-top\" id=\"banner-top\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim has-background-gradient\" style=\"background:linear-gradient(180deg,rgba(0,0,0,0.97) 0%,rgba(0,0,0,0.05) 69%)\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"734\" src=\"https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows.jpeg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows.jpeg 1900w, https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows-300x116.jpeg 300w, https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows-1024x396.jpeg 1024w, https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows-768x297.jpeg 768w, https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows-1536x593.jpeg 1536w, https:\/\/www.nfu.ca\/wp-content\/uploads\/2024\/04\/nfu-learn-issues-livestock-cows-1600x618.jpeg 1600w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-large-font-size\"><\/p>\n<\/div><\/header>\n<ol class=\"breadcrumb\"><li><a href=\"https:\/\/www.nfu.ca\/fr\/\">National Farmers Union<\/a><\/li><\/ol>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c87b61d\" id=\"direct-marketing-and-local-food\" data-block-id=\"c87b61d\"><h1 class=\"stk-block-heading__text\">Marketing direct et alimentation locale<\/h1><\/div>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-54b76e7 content-upper\" id=\"content-upper\" data-block-id=\"54b76e7\"><div class=\"stk-row stk-inner-blocks has-text-align-left stk-block-content stk-content-align stk-54b76e7-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ef63229\" data-v=\"4\" data-block-id=\"ef63229\"><style>@media screen and (min-width:768px){.stk-ef63229{flex:var(--stk-flex-grow,1) 1 calc(66.666% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ef63229-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-ef63229-inner-blocks\">\n<p>De nombreux \u00e9leveurs vendent leurs produits directement aux clients ou par le biais d&rsquo;autres canaux locaux. L&rsquo;UNF soutient cette strat\u00e9gie dans le cadre d&rsquo;un changement plus large de l&rsquo;agriculture canadienne, qui ne se focalise plus sur l&rsquo;augmentation constante des exportations de produits de base \u00e0 bas prix, mais plut\u00f4t sur la production pour la consommation int\u00e9rieure et l&rsquo;am\u00e9lioration du revenu net des fermi\u00e8res.  <\/p>\n\n\n\n<p>Les syst\u00e8mes alimentaires locaux et r\u00e9gionaux ne se r\u00e9sument pas \u00e0 des fermiers dispos\u00e9s \u00e0 vendre des produits alimentaires. Les abattoirs locaux constituent une voie d&rsquo;acc\u00e8s essentielle pour les \u00e9leveurs qui souhaitent vendre des produits de haute qualit\u00e9 au sein de leur communaut\u00e9. Pour faciliter le maintien de ces \u00e9tablissements, l&rsquo;UNF est favorable \u00e0 une r\u00e9glementation diff\u00e9renci\u00e9e, adapt\u00e9e aux diff\u00e9rences dues \u00e0 la grande diversit\u00e9 d&rsquo;\u00e9chelle des installations de transformation, depuis les abattoirs mobiles r\u00e9glement\u00e9s par les provinces jusqu&rsquo;aux grandes usines d&rsquo;abattage r\u00e9glement\u00e9es par le gouvernement f\u00e9d\u00e9ral.<\/p>\n\n\n\n<p>Les avantages des abattoirs locaux vont bien au-del\u00e0 des seuls fermiers. Prenez l&rsquo;exemple de Killarney Meats, un abattoir \u00e0 fa\u00e7on inspect\u00e9 par la province et un \u00e9tablissement de transformation de la viande pour les bovins, les porcs, les agneaux et le gibier sauvage, situ\u00e9 \u00e0 Killarney, au Manitoba. Leur principale client\u00e8le est constitu\u00e9e de sp\u00e9cialistes du marketing direct qui vendent leurs produits dans les grands centres environnants, tels que Winnipeg. Le graphique pr\u00e9sente quelques-uns des nombreux avantages pour les fermi\u00e8res, les animaux, les membres de la communaut\u00e9 et l&rsquo;environnement au sens large.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/wA_PqA9Ad2lGpkpEevyADrjznDL1oQujmtlmbccuLwM7-W0u1gQk4y-0zDII9Q_DNIDKLWTgyornTFJM_SIZy6FyJvszAl7VzD5Rm5rozbKICUukhsW3zr_vslSjQxErxWUIDVzLrGXGcIfLluqsFA\" alt=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faire le point sur la r\u00e9glementation des abattoirs<a href=\"https:\/\/www.nfu.ca\/publications\/taking-stock-of-abattoir-regulations\/\">(https:\/\/www.nfu.ca\/publications\/taking-stock-of-abattoir-regulations\/<\/a>)\n<ul class=\"wp-block-list\">\n<li>Novembre 2021<\/li>\n\n\n\n<li>Ce rapport passe en revue les r\u00e9glementations provinciales relatives \u00e0 l&rsquo;abattage, \u00e0 la transformation de la viande (d\u00e9coupe\/emballage) et \u00e0 la commercialisation au Canada. Il identifie les aspects sp\u00e9cifiques de ces r\u00e9glementations (ou la mani\u00e8re dont elles sont appliqu\u00e9es) qui cr\u00e9ent des obstacles \u00e0 la production locale et r\u00e9gionale de viande, ainsi que les \u00e9l\u00e9ments qui soutiennent les syst\u00e8mes alimentaires locaux et r\u00e9gionaux prosp\u00e8res et les producteurs locaux.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une industrie de la viande artisanale dynamique pour les Britanno-Colombiens : Recommandations de l&rsquo;UNF au minist\u00e8re de l&rsquo;agriculture de la Colombie-Britannique<a href=\"https:\/\/www.nfu.ca\/a-vibrant-small-scale-meat-industry-for-british-columbians\/\">(https:\/\/www.nfu.ca\/a-vibrant-small-scale-meat-industry-for-british-columbians\/)<\/a>\n<ul class=\"wp-block-list\">\n<li>16 novembre 2020<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Besoin urgent d&rsquo;aide pour augmenter la capacit\u00e9 des abattoirs locaux et r\u00e9gionaux<a href=\"https:\/\/www.nfu.ca\/urgent-need-for-support-to-increase-local-and-regional-abattoir-capacity\/\">(https:\/\/www.nfu.ca\/urgent-need-for-support-to-increase-local-and-regional-abattoir-capacity\/<\/a>)\n<ul class=\"wp-block-list\">\n<li>4 septembre 2020<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5eb44eb\" data-v=\"4\" data-block-id=\"5eb44eb\"><style>@media screen and (min-width:768px){.stk-5eb44eb{flex:var(--stk-flex-grow,1) 1 calc(33.334% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5eb44eb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5eb44eb-inner-blocks\"><nav class=\"is-vertical no-wrap wp-block-navigation is-nowrap is-layout-flex wp-container-core-navigation-is-layout-947ac36b wp-block-navigation-is-layout-flex\" aria-label=\"Issue Nav - Livestock\"><ul class=\"wp-block-navigation__container  is-vertical no-wrap wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/\"><span class=\"wp-block-navigation-item__label\">Livestock &#8211; Overview<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/livestock-video-library\/\"><span class=\"wp-block-navigation-item__label\">Video Library<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/corporate-concentration-of-the-livestock-industry\/\"><span class=\"wp-block-navigation-item__label\">Corporate concentration of the livestock industry<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/direct-marketing-and-local-food\/\"><span class=\"wp-block-navigation-item__label\">Direct marketing and local food<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/animal-health-and-welfare\/\"><span class=\"wp-block-navigation-item__label\">Animal health and welfare<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/livestock-and-trade\/\"><span class=\"wp-block-navigation-item__label\">Livestock and trade<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.nfu.ca\/learn\/livestock\/livestock-and-land\/\"><span class=\"wp-block-navigation-item__label\">Livestock and Land<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les fermi\u00e8res trouvent des moyens d&rsquo;entrer directement en contact avec les consommateurs avides de b\u00e9tail de haute qualit\u00e9. L&rsquo;UNF encourage ces connexions locales et r\u00e9gionales.<\/p>\n","protected":false},"author":3,"featured_media":26018,"parent":26139,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tmpl-blocks-contained.php","meta":{"_acf_changed":false,"_tec_requires_first_save":true,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","_ecp_custom_4":"","_ecp_custom_7":"","_ecp_custom_9":"","_ecp_custom_10":"","_ecp_custom_12":"","_ecp_custom_13":"","footnotes":""},"post_region":[],"post_campaign":[342],"class_list":["post-26102","page","type-page","status-publish","has-post-thumbnail","hentry","post_campaign-betail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/pages\/26102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/comments?post=26102"}],"version-history":[{"count":0,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/pages\/26102\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/pages\/26139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/media\/26018"}],"wp:attachment":[{"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/media?parent=26102"}],"wp:term":[{"taxonomy":"post_region","embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/post_region?post=26102"},{"taxonomy":"post_campaign","embeddable":true,"href":"https:\/\/www.nfu.ca\/fr\/wp-json\/wp\/v2\/post_campaign?post=26102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}